Week #10 More on Trending

         Data trends are pretty important since if one can figure out what happens often then it can be easier to predict what will happen next and what is needed to improve this data. We mostly are looking into sales growth but other factors like performance of marketing channel, traffic source, campaign and metric are important data to look into it. Once we spot the trends and patterns one can make predictions. This usually happens in a business where we see trends like this. One way is that the month of February can be the about the same as the month of February the year before. If you add a epidemic numbers will fluctuate and make sales either go down mostly or up depending on the business. 

        There are 10 ways to see Data Trends. The first is always question how data is collected. The second is understand that historical data is in fact “dated”. The third is select the right time period to analyze your trends of data. The fourth is add comparisons to the data trend. The fifth point is never report standalone metric in ones trends of data. The sixth point is segment ones data before one analyzes or reports data trends. The seventh point is look at a trend line with lots of data points. The eight point is report something business want to hear and that is important. The ninth point is to spell out the insight. The last point is do not jump to conclusions.

      Finding Trends can be difficult but once one had collected enough data usually two year then it can be easy after that. I will add the article link in my blog so one can look more into if interested. It is quite a lot information to comprehend when it comes to Trends but it is quite easy to do and understand once in the motion.

Link to Article:

https://www.optimizesmart.com/analyze-interpret-report-data-trends-google-analytics/