MKTG 3345

               This week is a pretty interesting week. I took my google analytics exam couple weeks ago and I passed. I watched the YouTube video that Todd Kelsey posted on YouTube as he was a headline speaker for NYC AI Summit. I had no clue what this event was about so I did some investigating. In his YouTube video he mentions one should learn new things and adapt to the new of the future. AI is the future of things for business. One must be aware of this technology change and should adapt to this technology change. It will difficult but will open up doors for one in the future. It brings more opportunities for one. I will post a link at the bottom of this blog post of his presentation for this event. There were about over 150 speakers at this event for AI. What is AI you might ask at this point. AI is Artificial intelligence. It’s a new way for the future that will create things way easier for one. It’s another way of thinking to secure an...

          The primary reason everyone is going to a university is to find a career. In that career one is going to make money. One will be acquiring skills throughout there years in college. These skills are important since you can provide your skills to a employer in exchange for money. There are different ways one can use there analytics skills to make money out of it. I watched a YouTube video that explains basically what one can demonstrate to a company to convince them to get you hired for the job. You will definitely have a checklist that you can show to a company on what data they have and how it’s going to go. One has to convince the company they will be maki g more money if they hire you since you will be viewing where there customers online are coming from and what traffic is being directed to them. In this google analytics is your key. Once mastered then it should be easy to use and demonstrate to clients that this will bring them money. Google a...

            This week is an interesting week since one is moving on to new books. The book I am about to introduce is about a professor I am currently taking his course that introduced me to is called  Surfing the Tsunami: An Introduction to Artificial Intelligence  by Todd Kelsey. The book throws an introduction on what the chapters are about in each chapter. The introduction tells one a summary on what is the chapters mainly about and what one should be searching for in each chapter to focus on.  The book is well written on how it starts off in the beginning introduction. The robots are the main topic in the first chapter. Artificial Intelligence is the first thing started off in the first chapter. Artificial intelligence is a new innovation that is started by introducing robots how to do stuff like humans. In this case the video that was presented in the book a link will be posted at the bottom of this blog post.      ...

Spam is annoying in whatever form it comes in if its a phone call or email. One can get spam visitors on ones websites. This is usually something called a bot that is programmed to surf the internet and potentially spread malware and viruses.In Google Analytics one can check this spam out by seeing the links that are clicking on ones websites. The host name is usually the way one can analyze this spam and try to block it. One can block this spam that is coming through ones traffic. It might not be much importance but it can make a difference in when analyzing data that is accurate. The people who send this data are bots. These bots are programmed and no human controls them as monitoring them 24/7. Ghosts will pop up in ones data. This is important so one can exclude all traffic from ones GA reporting view where the browser size is as “not set” or the other way to block these ghosts is only allow the traffic to be recorded to the GA reporting view where host name is your domain name. Th...

            Data trends are pretty important since if one can figure out what happens often then it can be easier to predict what will happen next and what is needed to improve this data. We mostly are looking into sales growth but other factors like performance of marketing channel, traffic source, campaign and metric are important data to look into it. Once we spot the trends and patterns one can make predictions. This usually happens in a business where we see trends like this. One way is that the month of February can be the about the same as the month of February the year before. If you add a epidemic numbers will fluctuate and make sales either go down mostly or up depending on the business.          There are 10 ways to see Data Trends. The first is always question how data is collected. The second is understand that historical data is in fact “dated”. The third is select the right time period to analyze your trends of d...

           Analytics in Marketing is important do to one is monitoring or the program itself is giving one the trends or changes. This can be used to create viewers to help reach a higher value of customers to bring in people for products or services. Products and Services are advertised everywhere on the internet. This is important since one is trying to bring the most audience to ones page. Analytics brings information to make one investigate where they are coming from in the world or how long they are spending on a webpage. One can track from where they are coming from the site if they are just entering the url on the address bar or they are simply clicking an ad or even using a search engine. An Analytics program can tell one all this information to improve the site and grow for a better results. One is trying to find out how customers interact with the business.  An Example one article I read is            “...