Week #9 Marketing Evolution
Analytics in Marketing is important do to one is monitoring or the program itself is giving one the trends or changes. This can be used to create viewers to help reach a higher value of customers to bring in people for products or services. Products and Services are advertised everywhere on the internet. This is important since one is trying to bring the most audience to ones page. Analytics brings information to make one investigate where they are coming from in the world or how long they are spending on a webpage. One can track from where they are coming from the site if they are just entering the url on the address bar or they are simply clicking an ad or even using a search engine. An Analytics program can tell one all this information to improve the site and grow for a better results. One is trying to find out how customers interact with the business. An Example one article I read is
“ if customers first discover your business from an ad on the web, then later install your app and make purchases there.”.
This is starting that ones customer is accessing the internet and browsing and came across an ad that directed them to ones website. If ones website is mobile friendly that is great for them to access. Another way to have a customer stick is having an app. If the customer then downloads ones app, it is then stuck on there device until they delete it. The Customer will more likely access that app again since it is already on the device.
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